Phoenix Rising Performance Group is a group of former sales and marketing senior leaders, sales training professionals, sales performance consultants and human resources organization leaders that believe all sales organizations, to some degree, are not operating optimally to achieve their desired results and we, Phoenix Rising Performance Group, are passionate about changing that.


Phoenix Rising Performance Group wants to assist sales organizations globally in achieving a legacy of continuously improving sales performance (revenue, profitability, incremental sales, differentiating value proposition and strategic account management) in every corner of their organizations that have a significant positive financial impact on their companies and customers bottom line.


David R. Barnes Jr, M.Ed Certified DISC and Motivators Practitioner Certified Professional Coach Founder, Sales Effectiveness Enhancement Coach

David has an award-winning record of accomplishments in sales, sales operations sales management. During his career, he has led the restructuring of a billion-dollar drug company sales organization, built three sales training departments from the ground up, and was selected for the GlaxoSmithkline Presidents Solid gold Circle for outstanding sales performance. He has been published in the Strategic Account Management Associations magazine (Velocity) and has mentored sales leaders in numerous industries.

He has expert level expertise as a sales leader coaching sales, sales process design, sales strategic performance development interventions, sales organization restructuring, sales CRM implementations, and implementing strategic account sales teams.

He has held senior sales leadership positions with Colgate Palmolive, Lee Hecht Harrison, Global Novations and Freeman and Associate Consulting Group senior sales training leadership role with AmerisourceBergen Drug Company bringing an “out of the box” view point to traditional sales training, coaching, and selling principles in the process of helping organizations marry their talent management strategies to their organizational objectives.

David earned his Master of Education from the University of Massachusetts. He is a graduate of the University of Michigan Executive Business School, and the Aubrey Daniels School of Performance Management. He is a certified 7 Habits of Highly Effective People and What Matters Most Seminar Leader, a Board Member of Avenus LLC a consulting firm in Washington D.C., a member of the Strategic Account Management Association.

Dessi S. Freeman MBA, PHR-CA, SHRM-CP, Six Sigma, PMP Co-Founder Sales Organizational, Talent, Compensation Development Coach

Dessi S. Freeman is a Senior Human Resources Leader, responsible for global talent management, succession planning, recruiting top talent, diversity, global compensation, benefits, employee relations and all aspects of the human resources agenda for a global consumer products company. She is a member of the Executive Committee and an advisor to the Board of Directors.

Dessi joined Spectrum Brands from Mercer Consulting firm where she was a Senior Human Resources Business Partner, supporting a client base of 1,200 employees and serving as a strategic HR consultant for performance management, dispute resolution, employee relations, compliance and policy administration.  Prior to Mercer, Dessi was an HR Business Partner for Wesco International where she supported 6 unions, 1,500 employees across 20 states.  Over her professional career, Dessi has held several increasingly senior Human Resources positions, and she brings a wealth of business, Human Resources, and employee engagement experience.

Dessi has more than 19 years of global experience in various industries, having spent 13 years in senior HR level roles in consumer products, medical devices, industrial/government B2B, consulting and fashion industries. She serves as a Board Member at the SHRM and NHRA organizations.

Dessi earned a MBA with Organizational Leadership and Managing Change emphasis from Pepperdine University, a BS in Accounting & Finance from the University for National and World Economy.

Barbara Geraghty, Author, Strategic Account Strategist and Master Trainer

Barbara Geraghty, the author of Visionary Selling (Simon & Schuster), has developed and taught Business Development best practices for 25 years. She has trained and coached thousands of enterprise salespeople and worked with many of the Fortune 500, including SAP, CA, Siemens, AT&T and Rockwell Automation.